Webflow Pricing: What will it cost you?

‍This article will:

1. Cover common webflow pricing scenarios.
2. Explain how Webflow’s workspace and site pricing plans work.
3. Show how you can save on Webflow costs.

Webflow Pricing Calculator

Checkout this Webflow Pricing Calculator our gurus at Memberstack designed in Webflow and built with React to help you calculate your yearly and monthly Webflow costs.  Just set it up to include the features you need and it will tell you what to purchase and how much it should cost!

https://webflow.com/made-in-webflow/website/wf-pricing

What you need to know to understand Webflow pricing

The first thing you should know is Webflow uses two distinct and overlapping pricing tiers, where the first requires paying for a Workspace, and the second requires paying for each site within the Workspace.

It’s just like a day at an amusement park like Disneyland – you first pay an entrance fee which determines how many adults and children you can have, (the Workspace)

and then you pay for the custom experiences each person will have (the Sites).

In Webflow terms, you first pay for a Workspace subscription which determines the number of free sites and collaborators you can have within that Workspace, among other goodies.

And then you pay for the custom features you want each site to have by subscribing each site within the Workspace to a site plan.

To read some of what Webflow has to say about Workspaces and Accounts, check out their FAQ and Blogs here.  This will provide you with some more in depth information to think about as you make your decisions and read our overview.  

Common Webflow Pricing Scenarios

Let’s walk through two common scenarios to quickly introduce how Webflow’s pricing works.

1. Individual freelancer with 2 sites in progress looking to take on a new client site

Situation

As a freelancer you started out with:

• Workspace Plan: Starter x 1
• Site Plans: Starter x 2

Challenge

After working on 2 free sites you have maxed out the number of free sites allowed in your starter workspace plan.

Recommendation

To allow you work on a new client site we recommend:
Workspace Plan: Upgrade to Core.
Site plan: Continue work with the free starter site plans.

Result

The Core workspace plan gives you access to 8 more free sites. Allowing you to easily start work on a new client site using the free starter site plan.

Furthermore, you don’t need a site plan for any of your client sites yet, not until you need to add a custom domain or other site features.

Cost

You go from paying $0 for your Starter Workspace and Starter Site plans to paying for a Core Workspace plan.

It’s important to note that Workspace plans are billed per seat, so because you’re the only one in your workspace, you end up paying for just your seat.

Three freelancers adding new members to the team to take on even more client sites together

As a team of three freelancers you started out with:

• Workspace Plan: 1 Core workspace x 3 seats
• Site Plans: A mix of paid site plans (depending on each site’s needs)

Challenge

‍Adding a new team member to your Core workspace maxes out the total number of collaborators your team can have in your Core workspace.

‍Recommendation

‍To allow you add new team members, up to a maximum of 9, we recommend:

Workspace Plan: Upgrade to Growth.
Site plan: Continue to purchase paid site plans per site as needed. You can have an unlimited number of paid site plans.

‍Result

‍The Growth workspace plan gives you access to invite 6 more freelancers to collaborate with. Allowing you to easily onboard more freelancers to work with on even more client sites.As an added bonus, you’ve always had access to an unlimited number of paid sites, but now your team gets access to an unlimited number of free sites as well.

‍Cost

‍Take note of how Workspace costs coexist alongside paid site plan costs.In this scenario you go from paying for a Core Workspace plan to paying for a Growth Workspace plan, while your costs for paid site plans remain unchanged.Because workspace plans are billed per seat, you go from paying for 3 seats on your core workspace plan, to paying for at least 4 seats on the growth workspace plan.

Mix of CMS and Basic Site Plans

Webflow Workspace Pricing For In-house Teams

Workspaces determine who has Webflow design access to all your sites. You need workspaces to create and grow teams, as well as assign roles and control billing, publishing, and other permissions per team member.

The first thing you should note about Workspace plans is they are priced per seat (per person).

The next thing to note is every workspace plan comes with the feature to transfer sites from that workspace to other workspaces. Along with all the free bells and whistles of the old account plans.

Other than these, you’ll need either a Core, Growth, or Enterprise Workspace plan to access more features.

New Changes as of December 2024 - 

In a December 2024 release, Webflow announced quite a few changes, including a few to their pricing plans.  These will affect both the pricing for Sites & Workspaces. So we’re going to cover these changes here.  In fact, calling them price changes is a little inaccurate!  They are more like price adjustments on goodies and add on services!  Webflow didn’t change the pricing on their base plans, just adjust how they price for extra “seats”.  

Under “Workspaces” what Webflow did was change the pricing structure for how extra “Seats” or people on your team who can see and edit your sites are charged.  This structure adds 3 levels of pricing dependent on how much control and access of your site you want someone to have.  The options are FREE for just being able to comment and review a site, $15/month (billed yearly) to be able to edit & build, and $39/month (billed yearly) for full design, management and admin privileges.   They also tweaked some of the items that are included in each of the levels of services, including numbers of pages, CMS items and site password protection to name a few.  As and old saying goes, “The devil is in the details”, so be careful when choosing your plan and make sure you pay attention to the specifics!  These pricing changes are the same across all Workspace plans, whether for in-house teams or for free lancers and agencies!

The other major change is that under “Site Plans” Webflow has added a trio of exciting options to help you reach larger audiences, more efficiently and with great ease.  They are called them the “Optimize”, “Analyze” and “Localization” options.  They cost from as little as $9 a month to $299 a month depending on the level you choose!  This is not charging extra for options that were previously included elsewhere.  These are completely new services that Webflow is now offering their customers.  

Common scenarios -

Webflow Workspace Pricing for Freelancers & Agencies

Webflow has introduced two specialized Workspace plans - Freelancer and Agency - designed specifically for client-focused work. These new plans address the key differences between client collaboration and internal team workflows.

Key Features of the New Workspace Plans:

• Enhanced CMS Capabilities: Build complete sites with up to 10,000 CMS items without requiring a paid Site plan. That's 200 times more than before, available even on un-hosted sites.
• Seamless Client Collaboration: Work directly in client Workspaces with full design access at no extra cost. No more need for shared logins or pushing clients to upgrade their plans.

These Workspaces are the first step towards a dedicated experience for freelancers and agencies across all of Webflow. For more information on this level of pricing and all the price updates Webflow made between 2022 and 2023 please see their post here!

Webflow Site Pricing

‍

You need Webflow site plans first and foremost to add custom domains, and second most frequently to add guest editors.

Webflow site plans determine the number of people who can edit pages on the site within the plan.

The first thing you should note about Site plans is they are priced per-site.
Next thing to note is site plans are split between

• CMS Site Plans, which are geared towards sites which don’t sell anything
• Ecommerce Site Plans, geared towards sites with products on sale.

The last thing to note is when you switch a site from a CMS site plan to an ecommerce site, the maximum number of CMS items allowed gets reduced from 10000 to 3000. 

Common Price Scenarios:

‍Webflow Site Pricing

1. Starter Plan. 

The starter plan is completely free, and allows you to publish to a weblfow.io domain. You get up to 50 CMS items, 20 CMS collections, but you only get 2 static pages, and 50 form submissions in total (not per month). The 1GB bandwidth and max of 1000 monthly visits means you can’t use this plan for more than light demos.

Go for the starter plan if all you want to do is sketch out an idea for an upcoming site or simply start work with no commitments. This plan is completely free.

2. Basic Plan.

The Basic plan costs $216/basic site/yr priced monthly, or $168/basic site/yr priced annually. It allows you to add a custom domain, custom code, page password protection, gives you up to 500 form submissions/month, a max of 10Gb of download traffic, and a max of 250,000 monthly visits.

Go for the Basic plan to add a custom domain. This plan doesn’t come with CMS support, so be careful that all you really need is a custom domain.

Webflow CMS Pricing

3. CMS Plan.
   
   The CMS plan costs $348/cms site/yr priced monthly, or $276/cms site/yr priced annually. And allows you to add a custom domain, custom code, page password protection, gives you up to 1000 form submissions/month, a max of 50Gb of download traffic, and a max of 100,000 monthly visits.
   

Critically, it allows up to 2000 CMS items.

Go for the CMS plan if you need a CMS driven site like blogs.

4. Business Plan

The Business plan costs $588/business site/yr priced monthly, or $468/business site/yr priced annually. And allows you to add a custom domain, custom code, page password protection, gives you up to 2500 form submissions/month, a max of 100Gb of download traffic, and a max of one million monthly visits.

It allows up to 10000 CMS items.

Go for the Business plan if you need high traffic business sites like marketing sites.

5. Enterprise Plan

The Enterprise plan has custom pricing and allows you to customize most of your needs, except number of CMS items, capped at 10000, and CMS related items.

Go for the Enterprise plan if you need extra security and support, guaranteed uptime for your site, and expect it to handle super bowl type traffic.  Just contact Webflow and their staff will help you get set up with the custom Enterprise plan that your site needs to flourish!

Webflow E-commerce Pricing

1. Standard Plan

The standard plan costs $504/standard site/yr priced monthly, or $348/standard site/yr priced annually. It gives you everything in the CMS plan plus 500 ecommerce items.  Note that this plan comes with a 2% transaction fee, and is only valid for an annual sales volume less than $50k.

Go for the standard plan if you need a small Ecommerce site with less than 500 products

2. Plus Plan

The plus plan costs $1008/plus site/yr priced monthly, or $888/plus site/yr priced annually.It gives you everything in the Business plan plus 5000 ecommerce items.  Note that this plan comes with a 0% transaction fee, and is only valid for an annual sales volume less than $200k.

Go for the plus plan if you need an ecommerce site with less than 1000 products

3. Advanced Plan

The advanced plan costs $2820/advanced site/yr priced monthly, or $2544/advanced site/yr priced annually.It gives you everything in the Business plan plus 15000 ecommerce items.  Note that this plan comes with a 0% transaction fee, and allows you to have an unlimited amount in annual sales volume.

Go for the advanced plan if you need an ecommerce sites doing major sales of over $200k in annual sales volume across thousands of products

Webflow Enterprise Pricing

It’s worth repeating that webflow offers an enterprise CMS site plan alongside its other CMS offerings that lets you work with Webflow and their team to create the plan that will work most for your company when you hit the big leagues!

How to save on Webflow pricing

Webflow Student Pricing

Webflow gives students a free annual CMS site plan.

• Apply here if you have a dedicated email address provided by your university or school, 

• If you're studying at one of Webflow’s approved online course partners‍ your professor or course coordinator will provide a unique link that you can use to apply for your free student plan. 

• Qualifying partners: General Assembly, Thinkful, Ironhack, Designlab, Careerfoundry, and Coursera’s Google UX course

Webflow Educator Pricing

Webflow provides a free workspace account for educators who teach web design using Webflow for you and your students to use.   Apply here if you’re an educator.

Webflow Non-profit Pricing

As of October 2024, Webflow provides a 50% discount for Basic, CMS, and Business Site Plans for twelve months on one site, and this discount can be renewed (Ecommerce Plans cannot be discounted).

You’re advised to contact support@webflow.com with proof of non-profit status, and ideally a link to your current site or publicity materials.

Agency program

Webflow has a revenue sharing agreement for its Professional and Enterprise Expert Partners.

The details of the partner program terms of service can be found by following the link.  

As with typical legal speak, it’s not entirely clear what you actually get, but the main gist is that if you can qualify for Webflow’s partner program, you get a commission off the income your clients bring to Webflow.

Webflow Pricing FAQ

Is Webflow expensive?

Webflow is not only priced competitively to major alternatives, but its superior experience to major alternatives such as Wordpress, Squarespace and Shopify makes the money spent worth it.

Here are a few comparisons to help you decide on whether the money you’re putting into Webflow is worth it for you:

• The real cost of Wordpress
• Webflow vs Wordpress
• Webflow vs Squarespace
• Webflow vs Shopify

How much does it cost for a Webflow website?

This depends on the site plan and the workspace.

A static webflow site with a custom domain starts at $14/mo billed annually. That’s $216/site/year billed monthly or $168site/year billed annually.

A Webflow CMS powered blog site with a custom domain and up to 2000 CMS items starts at $23/mo billed annually. That’s $348/site/year billed annually, or $276/site/year billed monthly.
‍

A standard ecommerce site with up to 500 products, has a 2% transaction fee and starts at $29/mo billed annually.  That’s $504/site/year + 2% transaction fee when billed monthly, or $348/site/year + 2% transaction fee when billed annually.

The max you will pay for a non-enterprise site on webflow is for the Advanced ecommerce site plan which comes with 0% transaction fees and starts from $212/mo billed annually. That’s $2820/site/year billed monthly  or $2544/site/year billed annually.

However, alongside paying for a site you will need to pay for a workspace, which starts free, allowing you to have 1 seat and 2 non-custom domain sites, but can go up to a max of  $60/seat for a non-enterprise workspace. That’s $720/seat/year billed monthly, or $588/seat/year billing annually.

Is Webflow actually free?

Webflow has a free site starter plan which gives you a .webflow.io domain, and allows you to have 50 CMS items and all you need to ideate on your site idea.

Webflow also has a free Workspace starter plan, which allows you to have one person managing your workspace and access to 2 free starter sites.

In addition to this Webflow gives students free access to an otherwise paid CMS plan,

And gives educators a free workspace where they can invite their students to, so far they’re using the workspace to teach web design using Webflow. 

So the answer to the question is that it can be, but only under certain circumstances!

Can I pay Webflow monthly?

All Webflow plans allow you to pay monthly, however you’re better off choosing to pay yearly which comes with significant discounts of:
- up to 22% for non-ecommerce site plans,
- up to 30% for ecommerce site plans, and
- up to 32% for workspace plans.

How many pages can I have for free in Webflow?

You can only have up to 300 static pages on any of the paid Webflow site plans, however dynamic pages which are generated based on items in your CMS can go up to 2000 if you’re on at least the CMS site plan, and up to 10000 if you’re on at least the business site plan.